Skip to content

On the verge of fundraising with UX design

How many questions do you ask daily? What does designing an experience based on Feng Shui feels like? 🐉 Rethink your brand design process by understanding the fast growing niche of user experience design. I hope you are as eager as I am in finding out more bits and pieces behind big brands loyalty experiences. 🌿
The questioning might seem naive, but it’s the starting point of every design thinking process resulting in powerful insights. Often people are trapped by misconceptions in UX design: the perfect solution, thinking from one point of view, gets attached to the first idea.

Similarities between Disney’s creative process and the Design process

Disney: the importance of truly looking and perceiving, before you start drawing.
UX: 80% listening, 20% talking.
Spiraling notion
Not cultivated: often, the creative process is based on trial & error.
Cultivated: iteration, changes and edits for a final concept.

Disney’s artistic principles

Any creative at Disney focus on these items:

1. Believe — expand your mind and free to be creative
2. Collaborate — only by sharing ideas, they get better (‘+1 each other’)
3. Iterate — learn & improve
4. Risk — without risk, there is no new
5. Complete — be careful no to end up with loose ends

Aladdin is the result of a well-developed, iterated MVP!

Design Thinking process and the Disney artistic process have similar principles and visions.
They both display iterative processes of diverging and converging.

Don-Norman-ux-design

Driving design performance

Product and services are synchronized.

For example, your phone (a product) can now be set up to give you a weather alert (a service) that due to heavy rains, your travel time to your next meeting will be longer. If the user has a positive experience and the alert enables them to arrive on time for their meeting, their re-use and recommendations reflect in higher sales and the feature being enjoyed by lots of other users.

Understand the importance and emerging trends of design in start-ups

Survey objective: Is design a positive investment when building a company?

Audience: 400+ companies respond; 302 were venture-backed, along with over 100 agencies or independent companies.
8 unicorns
All stages of growth
All around the globe

Survey insights

• Design’s Influence – To what extent do companies care about design? Can design in fact help you succeed and grow?
• The Value of Design – How do you measure the actual impact of design?

• Design Team Growth – How in-demand is talent really? How are teams thinking of growing?

• The External Design Eco-System – Do companies get help from the outside? And if so, for what?

Survey voice

• 87% of the respondents said that design was important, if not very important.
• 85% of all companies have Founders or C-level executives weigh in on design decisions.

One-third, that had a designer as part of their founding team.
Companies, that raised at least $20M in venture funding, and had at least 20 designers on staff (47 companies) which we are calling Design-Mature. There also some truly successful unicorns with valuation in excess of $1B (eight companies) which we are calling Design-Unicorns.

Survey insights

Design-Unicorns believed that:

– Design leads to higher sales: +14% among design unicorns
– Design leads to higher customer retention: + 44% among design unicorns
– Design leads to higher customer engagement: +21% among design unicorns
– Design leads to faster product cycles: +30% among design unicorns

Be inspired for your next User experience and user interface project.

Do you like this Case study?

Thanks for reading 🙂

I also run a personal research paper: https://motivromanesc.ro/ux-audit/ for User Experience where I help app and website owners to understand their UX pitfalls and brand desirability— all free.

Enjoy!

Author: Simona Popovici

Share it with your friends. Spread some organic mind food.

Leave a Reply

Your email address will not be published.